iPod Game Marketing

by Darius Kazemi on July 8, 2008

in games,ipod,marketing

So this morning I downloaded Song Summoner, the new tactical RPG from Square-Enix for the iPod! Yep, that’s right, it was a completely surprise announcement, kind of like Phase was. “Hey, we made a game. You can buy it and play it right now” was once an extremely rare marketing tactic for any major game company, but it seems to be par for the course in the world of the iPod. I wonder if this is because of Apple’s policies, or the fact that we don’t even know how to market an iPod game, or what?

Anyway, I’m a huge sucker for tactical RPGs, and having one on my iPod is going to kill many a bus ride.


mik3cap July 8, 2008 at 5:59 pm

Ooooo me me me!!

Ian Schreiber July 9, 2008 at 12:44 am

So, at what point will iPod be thought of more as a game console than a music device?

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