They started with good intentions… and then it all went wrong. Specifically check out page 2 of the article, where they talk about “floating” the company (I am fairly certain this is UK terminology for going public with an IPO).
How Not to Run a Game Company
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I think liquidity is a good financial goal for a say, an R&D company building AI middleware, but not for a game production company, whose strength lies in relative simplicitiy.
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